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Kellogg scoops in with $2.7B for Pringles

Originally published: February 15, 2012 9:16 AM
Updated: February 15, 2012 9:19 AM
By THE ASSOCIATED PRESS

Quick ReadKellogg has popped up to buy the Pringles chip brand from Procter & Gamble for $2.7 billion after a similar deal with Diamond Foods was derailed by accounting problems and an executive shake-up at Diamond.

Kellogg has popped up to buy the Pringles

Photo credit: AP, 2011 | Kellogg has popped up to buy the Pringles chip brand from Procter & Gamble for $2.7 billion after a similar deal with Diamond Foods was derailed by accounting problems and an executive shakeup at Diamond. The Kellogg bid was announced Feb. 15, 2012.

Kellogg has popped up to buy the Pringles chip brand from Procter & Gamble for $2.7 billion after a similar deal with Diamond Foods was derailed by accounting problems and an executive shake-up at Diamond.

The addition will help Kellogg with its goal of becoming as big globally in snacks as it is in cereal. The Pringles business will add to Kellogg's stable of snack brands that include Keebler,...

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