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• Lin has become a ratings bonanza for MSG

  Strange but true: A mere 50 days ago, the Knicks had yet to play their first game this season on MSG, a network that -- with all due respect to its hockey inventory -- always has relied heavily on hoops.Programming executives had done what they could dur   Read more »

• Jeremy Lin wins East player of the week honors

  Knicks guard Jeremy Lin has been named the Eastern Conference player of the week after his sensational first week as an NBA starter.Lin averaged 27.3 points and 8.3 assists while leading the Knicks to a 4-0 record. The undrafted Harvard graduate's 109 po   Read more »

• Lin and Yao speak after every game

  MINNEAPOLIS -- Jeremy Lin said he speaks to former Rockets center Yao Ming after every game and that they talked after his 38-point game against the Lakers Friday night. But Lin, through a Knicks spokesman, said he would like to keep what he and Yao said   Read more »

• Amar'e, Melo will make Knicks better

  Most of what Jeremy Lin has done has been without Carmelo Anthony and Amar'e Stoudemire. Eventually, the two stars will return to the Knicks."I'll probably have to start them," Mike D'Antoni said tongue-in-cheek.Stoudemire, who is in Florida for his brot   Read more »

• Jeremy Lin: From left out to legend

  He was painfully skinny, an indifferent shooter and not very interested in playing defense. Now he's the talk of the town, and possibly the salvation of the Knicks .But six years ago, that was the first impression that Bill Holden, the man who brought Je   Read more »

Around the web

• New Face of Multicultural Marketing: NBA, Pepsi, Kellogg’s, Walmart to Share Innovative Approaches to Effectively Crossing Culture Lines at World Research Group Summit

  Marketing leaders from the NBA, Pepsi, Walmart, Kellogg’s MillerCoors and other top U.S. companies will share challenges and successes in developing strategies that resonate with the country’s expanding multicultural consumer base at the 2012 Multicultural 5:17 PM from PRWeb Read more »

• A glimpse into the future.

  Gosh, it's a slow day today. As a result : Guys, you won't believe this, but I'm from the future and I've seen what's in store for the Heat. I went a few months into the future, July, actually, and I came back to let you all know that we have a bright futu 5:16 PM from Peninsula is Mightier: For Miami Heat Fans Read more »

• NBA fans go ‘Lin-sane’

  planet in the NBA universe, it should be a lot of fun to watch it unfold. Lucky for everyone, the Knicks have a nationally-televised game this week. And they will be led by the modern day Cinderella Man. Or if you prefer, Lin-derella Man. It is the NBA's biggest 5:14 PM from FOX 19 News Cincinnati Read more »

• Champ James Jones joins Ryan Anderson in Three –Point Contest on NBA All-Star Saturday Night

  Miami Heat player James Jones will return to defend his title in the 3-point shootout as part of the NBA All-Star festivities in Orlando. As the Orlando Sentinel reported earlier, the Magic's Ryan Anderson will also compete in the event, which is part of N 5:08 PM from Orlando Sentinel Read more »

• NBA All-Star 3-Point Shootout Will Include Joe Johnson

  replay may be consulted for clarification of rules compliance. The Foot Locker Three-Point Contest will be televised live nationally as part of the NBA All-Star Saturday Night presented by State Farm, which will also feature the Haier Shooting Stars; Sprite 5:03 PM from SB Nation Read more »